22 Best Klaviyo Flows In 2024 (With Examples)

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Unlock the power of personalized customer journeys with Klaviyo flows. From abandoned cart reminders to post-purchase follow-ups, Klaviyo email automation empowers businesses to engage customers at every touchpoint seamlessly. Dive into this blog to discover how Klaviyo flows can revolutionize your email marketing strategy, drive conversions, and boost customer loyalty. Explore the endless possibilities of automated workflows to elevate your business to new heights.

What Is A Klaviyo Flow?

Klaviyo flows are automated email sequences that allow businesses to nurture leads, engage customers, and drive conversions effectively. These flows are triggered by specific actions or events, ensuring timely and personalized communication with subscribers. By leveraging Klaviyo flows, businesses can deliver relevant content based on customer behavior, preferences, and interactions, leading to increased engagement and revenue.

Crafting a Klaviyo flow involves setting up a series of emails that are sent out automatically based on predefined triggers such as sign-ups, purchases, or abandoned carts. Through strategic segmentation and dynamic content, businesses can tailor their messages to resonate with each recipient, ultimately boosting open rates, click-through rates, and overall campaign performance. With the ability to track and analyze the performance of each flow, businesses can continuously optimize their email marketing efforts for maximum impact and ROI.

All-in-one Email Solution: Mailsplash

Looking for an all-in-one email solution to streamline your email marketing efforts? Look no further than Mailsplash! Our AI-powered tool empowers freelancers, brands, and agencies to create stunning email templates that convert in just minutes. Whether you're designing campaigns, flows, or both, Mailsplash has you covered.

With Mailsplash, you can unleash your creativity with personalized branded email template designs and compelling copy that resonates with your audience. Best of all, you can seamlessly integrate Mailsplash with any email service provider, including Klaviyo, to send out your campaigns with ease. Say goodbye to the hassle of traditional marketing agencies and hello to a cost-effective solution that delivers results.

Try our All-in-one Email Solution today for free and revolutionize your email marketing game with Mailsplash.

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22 Best Klaviyo Flows In 2024 (With Examples)

1. Welcome Series

A series of three emails that introduce your brand, provide a special discount code for first-time customers, and encourage recipients to explore your best-selling products.

2. Abandoned Cart Series

Remind customers of the items left in their cart, offer a discount or free shipping to entice them to complete their purchase, and create a sense of urgency with a limited-time offer.

3. Post-Purchase Series

Thank customers for their recent purchase, provide useful information on how to use the product, and upsell related items or accessories.

4. Product Upsell Series

Recommend complementary products based on the customer's purchase history, highlight the benefits of each product, and offer a bundle discount for purchasing them together.

5. Re-engagement Series

Send a series of emails to inactive customers, offering a special promotion or inviting them to provide feedback to understand why they haven't been active.

6. Birthday Series

Send a personalized birthday email with a special discount code, creating a sense of exclusivity and showing appreciation for the customer.

7. Anniversary Series

Celebrate the customer's anniversary of being a subscriber or making their first purchase with a thank-you email and a discount on their next purchase.

8. VIP Customer Series

Create a series of emails for your most loyal customers, offering exclusive early access to sales, limited-edition products, or VIP events.

9. Referral Program Series

Encourage customers to refer friends with a series of emails that offer incentives for both the referrer and the new customer, such as discounts or store credit.

10. Seasonal Promotion Series

Plan a series of emails for major holidays or seasons, offering special promotions, gift guides, and limited-time products to drive sales during peak times.

11. Cross-Sell Series

Recommend complementary products that pair well with the customer's past purchases, showcasing the value of each item and offering a discount for buying both.

12. Educational Series

Provide valuable content related to your products or industry, such as how-to guides, tips and tricks, or behind-the-scenes stories to engage customers and build trust.

13. Replenishment Series

Remind customers to re-order consumable products at the right time, based on their purchase history, and offer a subscription option for convenience.

14. Cart Reminder Series

Send a series of emails to remind customers of the items left in their cart, highlight product reviews or testimonials, and offer a limited-time discount to complete the purchase.

15. Win-Back Series

Re-engage inactive customers with a series of emails that offer a special incentive, such as a discount or free gift, to encourage them to make a purchase.

16. New Subscriber Series

Welcome new subscribers with a series of emails that introduce your brand, showcase your best-selling products, and offer a first-time discount code to encourage a purchase.

17. Flash Sale Series

Create a sense of urgency with a series of emails announcing a flash sale, including sneak peeks of the discounted products, countdown timers, and reminders of the limited-time offer.

18. Survey Feedback Series

Gather valuable feedback from customers with a series of survey emails, offering an incentive such as a discount or entry into a giveaway for completing the survey.

Showcase customer testimonials, reviews, or user-generated content in a series of emails to build trust and credibility with potential customers.

20. Product Launch Series

Build excitement around a new product launch with a series of emails that tease the features, benefits, and availability of the product, leading up to the official launch date.

21. Holiday Gift Guide Series

Help customers find the perfect gifts for their loved ones with a series of holiday gift guide emails, featuring curated product collections, gift ideas, and special promotions.

22. Seasonal Trends Series

Share seasonal trends, styling tips, or product recommendations in a series of emails that inspire customers to update their wardrobe or home decor for the current season.

Mailsplash's AI-Powered Template Creation

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.

Try our All-in-one Email Solution today for free.

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Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is a game-changer in the world of email marketing, offering an AI-powered tool that empowers freelancers, brands, and agencies to create stunning email templates that drive conversions in minutes. With Mailsplash, you can design and develop personalized, converting email campaigns that resonate with your audience and boost your bottom line.

Your Cost-Effective Alternative to Marketing Agencies

By leveraging Mailsplash, you can access a cost-effective alternative to traditional marketing agencies, from email copywriting to personalized branded email template design. Whether you're looking to create engaging campaigns, targeted flows, or compelling email sequences, Mailsplash has you covered. Best of all, you can seamlessly integrate Mailsplash with popular email service providers like Klaviyo, allowing you to send your campaigns with ease.