Table of Contents
- Understanding Klaviyo Back In Stock Flow
- The Role of Back In Stock Flow in Klaviyo
- How Does the Back In Stock Flow Automation Work?
- All-in-one Email Solution
- Benefits Of Using Klaviyo Back In Stock Flow
- Related Reading
- Components Of Klaviyo's Back In Stock Feature
- 1. Back in Stock Flow
- 2. Website Button
- Mailsplash All-in-one Email Solution
- How To Set Up A Klaviyo Back In Stock Flow In 4 Steps
- Setting Up a Back in Stock Flow in Klaviyo
- Setting up a Klaviyo Back in Stock Flow from Scratch
- Back In Stock Flow Settings
- Customer Notification Rules
- All-in-one Email Solution: Mailsplash
- Best Practices For Crafting Back In Stock Emails That Get Customers To Buy
- Highlight Product Availability
- Create Urgency with Limited Quantities or Timeframes
- Provide Clear Call-to-Action (CTA) Buttons
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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Are you tired of missing out on sales when products go out of stock? The Klaviyo back in stock flow could be the solution you're looking for. This feature allows online retailers to let customers know when products are back in stock, helping to increase sales and build customer loyalty. With Klaviyo email, you can easily set up this flow and start benefiting from it right away. Keep reading to find out more about the Klaviyo back in stock flow and how it can benefit your business.
Understanding Klaviyo Back In Stock Flow
Klaviyo automation flows are incredibly powerful in that they allow for every person on a business's email list to receive a unique and customized experience from the brand. By segmenting lists by behavior, demographics, or preferences, a business can create email campaigns that are highly personalized and relevant.
For example, a customer who has previously purchased a specific product may receive an email recommending similar items or a discount on a future purchase. This level of personalization significantly increases the chances of conversion for that customer.
The Role of Back In Stock Flow in Klaviyo
The back in stock flow in Klaviyo is an essential tool for notifying customers when out-of-stock products become available again. When an item goes out of stock, customers can sign up to be notified of restocking.
When the product is back in stock, Klaviyo automatically sends an email to the customers who requested notification. This not only helps customers get the products they want but also ensures that the business doesn't lose potential sales due to stockouts.
How Does the Back In Stock Flow Automation Work?
The back in stock flow automation in Klaviyo is straightforward. First, a business sets up the flow automation so that customers can opt-in to be notified when a product is back in stock. Once a customer signs up for notifications, Klaviyo starts tracking their behavior— specifically, whether they have purchased the product in the past.
When the product is back in stock, Klaviyo automatically sends an email to interested customers. This email can include information like the availability of the product, a direct link to purchase, or even a discount code to incentivize a quick purchase.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Benefits Of Using Klaviyo Back In Stock Flow
Back in stock flows provide a solution to businesses that face challenges with inventory or having a lot inventory stocked at one time. These automated emails allow you to alert subscribers who showed an interest in an out-of-stock product or subscribed to be notified about their availability once the product has been restocked. This also helps to avoid having customers or prospective customers feel uncertain about your product or brand as a whole.
According to Klaviyo back in stock flow message open rates are over 50%, driving conversions. Rather than disappointing customers, back in flow helps keep customers satisfied and reduce revenue loss due to stockouts. Back in flow emails help retrieve sales that would have been lost due to unavailability.
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Components Of Klaviyo's Back In Stock Feature
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1. Back in Stock Flow
When someone subscribes to a restock alert, a Subscribed to Back in Stock event will be tracked on their Klaviyo profile. This is the event you will use to trigger your back in stock flow. Shoppers will enter the flow when they subscribe to a restock alert and wait at a back in stock delay until their item of interest is restocked.
2. Website Button
Once your flow is ready and waiting, add the back in stock snippet to your store's theme files. This snippet will automatically show a "notify me when available" button when items become sold out. When shoppers click this button, they'll fill out a form and go right into your flow.
Klaviyo currently supports back in stock flows for accounts with Shopify, BigCommerce, or Magento 2 integrations as well as accounts with inventory-aware custom catalog feeds. Keep in mind that if you're using Shopify's point-of-sale (POS) hardware and an ecommerce store, the back in stock flow will count all of the inventory in your physical store as well as in your warehouse.
Mailsplash All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
How To Set Up A Klaviyo Back In Stock Flow In 4 Steps
Setting Up a Back in Stock Flow in Klaviyo
1. Navigate to the Flows Tab
2. Choose either Create Flow or Browse Ideas to be taken to the library directly
3. You can find all loyalty and sales-oriented flows offered by filtering your view by the following goal. Remind people to purchase." You can also easily find these available Back in Stock flows by searching for "back in stock" in the toolbar at the top of the flows library.
4. Select the option "Back in Stock Flow Standard
5. Populate the flow and review all email content and edit the templates to match your brand and messaging.
Setting up a Klaviyo Back in Stock Flow from Scratch
1. Click Create Flow and name your back in stock flow.
2. Once in the Visual Flow Builder, choose the trigger option Takes an Action. In the dropdown menu that follows, choose the metric Subscribed to Back in Stock. Do not add any trigger or flow filters, and click Done.
3. The next component you'll want to drag in — directly after the trigger — is the Back in Stock Delay. Recipients that enter your flow will wait at this delay until their item of interest is restocked. After this occurs, they will move on to the next step in your flow.
4. Typically, you will only need a single message in this flow as a notification that the item is back. Make sure to turn Smart Sending off for this message to ensure everyone gets the alert.
Back In Stock Flow Settings
Start by setting the minimum inventory rules for my back in stock flows. This ensures that it can notify subscribers only when a significant volume of items is restocked. For instance, if it only receives a few products of a specific SKU or variant at a time, it can set a threshold before notifying customers that the item is back in stock.
Customer Notification Rules
Customize the customer notification rules by determining the number of customers to notify and the wait time between notifications. Based on the demand for a particular item, specify how many customers to alert when it's restocked. Decide on the wait time between batches of emails to ensure subscribers receive notifications effectively and efficiently.
All-in-one Email Solution: Mailsplash
Enhance your email marketing campaigns with Mailsplash's all-in-one email solution. With Mailsplash, you can easily create personalized, high-converting email campaigns, from email copywriting to branded template design.
Try our All-in-one Email Solution today for free to revolutionize your email marketing strategy.
Best Practices For Crafting Back In Stock Emails That Get Customers To Buy
When creating back in stock email flows, one of the critical elements to focus on is crafting clear and compelling subject lines. This is your first opportunity to capture the recipient's attention and entice them to open the email. Ensure that the subject line clearly communicates that the products are back in stock, using keywords like "Back in Stock" to grab attention.
It is also beneficial to create a sense of urgency or exclusivity to drive immediate action. Phrases like "Hurry, Limited Stock Available" or "Exclusive Back in Stock Alert" can encourage recipients to open the email promptly.
Highlight Product Availability
Once the recipient opens the email, it is vital to clearly communicate which previously out-of-stock products are now available. This can be achieved by emphasizing their popularity, demand, or unique features to re-engage the customer's interest.
Visual elements like images or product thumbnails can also help showcase the items and make them more appealing to the audience. By highlighting the product availability in an attractive way, you can increase the chances of recipients engaging with the email and making a purchase.
Create Urgency with Limited Quantities or Timeframes
Another effective strategy when crafting back in stock email flows is to create a sense of urgency among recipients. Mentioning limited stock quantities or a limited-time offer can prompt customers to act quickly.
Phrases like "Act Fast Before It's Gone Again" or "Limited Stock Available" can instill a fear of missing out and encourage immediate purchase decisions. By creating a sense of urgency, you can drive recipients to take action promptly, increasing the chances of converting their interest into a sale.
Provide Clear Call-to-Action (CTA) Buttons
It is essential to include clear and prominent Call-to-Action (CTA) buttons in your back in stock email flows. These buttons should guide recipients towards taking the desired action, such as "Shop Now" or "Get Yours Today."
Ensure that the CTAs stand out visually and are easily clickable on both desktop and mobile devices. By providing clear CTAs, you can streamline the user experience and make it easier for recipients to navigate towards making a purchase, ultimately boosting your conversion rates.
Related Reading
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is an AI-powered tool that revolutionizes the way email templates are designed and created. With Mailsplash, you can effortlessly create stunning email templates that truly convert. Whether you need to create email campaigns, flows, or any other email-related content, Mailsplash has got you covered. This tool enables you to design and create personalized, converting email campaigns in mere minutes, saving you valuable time and resources.
Send your emails using any email service provider, such as Mailchimp or Klaviyo. Mailsplash empowers freelancers, brands, and agencies to rapidly produce personalized and branded email content at a lower cost than traditional marketing agencies. From email copywriting to personalized branded email template design, Mailsplash offers an all-in-one email solution designed to help you succeed.
Try Mailsplash today and see the difference for yourself.
Related Reading
Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
