A Complete Guide On Creating Canva Email Marketing Campaigns

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Are you looking to elevate your email marketing efforts? With Canva email marketing, you can easily create stunning email designs that captivate your audience. Say goodbye to boring templates and hello to dynamic layouts that set your brand apart! Whether you want to promote new products, share industry insights, or engage with your subscribers, Canva email marketing offers all the tools you need to create eye-catching email campaigns that drive results. Email design has never been easier! So, let's dive in and explore how Canva email marketing can take your email game to the next level.

What Is Canva?

Canva is a versatile online graphic design tool that caters to businesses of all sizes by offering a wide range of visual content creation features. Users can easily design social media posts, email templates, presentations, posters, videos, logos, and more using Canva's intuitive interface. With thousands of customizable templates, photo editing tools, video editing capabilities, and a plethora of design elements like stickers and text options, Canva empowers users to unleash their creativity.

The platform is lauded for its user-friendly interface and extensive template library that can cater to both beginners and professionals in graphic design. Whether you are a small business owner, a marketing professional, or a social media manager, Canva provides the tools necessary to create visually appealing content to captivate your audience.

Email Layout

Unlayer

Email Mockup

Email Header Design

Benefits Of Using Canva For Your Email Design

Canva is a versatile tool that offers numerous benefits, especially for those with constrained marketing budgets. One of the key advantages is the wide array of templates available, which cater to various industries and design preferences. This extensive template library allows users to create visually appealing and professional email campaigns without the need for graphic design skills.

Accessible Design with Canva's Free Stock Images

Another benefit is the availability of free stock images within the platform, ensuring that users have access to high-quality visual assets for their email marketing efforts. The basic account is free, making Canva accessible to businesses of all sizes. The user-friendly interface makes it easy for anyone to create captivating designs, saving time and effort in the process.

Efficient Design Workflow with Canva's Asset Resizing Feature

Canva simplifies the resizing of assets for different channels, with a single-click feature available for Pro users. This streamlines the design process and ensures that marketers have the right assets for their email campaigns. All designs are saved in one place, facilitating easy reuse and repurposing for future campaigns.

Customization and Flexibility: Uploading Custom Images in Canva

The ability to upload custom images further enhances Canva's flexibility, allowing users to personalize their designs and brand imagery. Canva is a valuable tool for email marketing, offering a range of benefits that empower businesses to create engaging and visually appealing campaigns.

Integrate Mailsplash All-in-one Email Solution

If you're looking to take your email marketing to the next level, consider Mailsplash, an AI-powered tool designed to create stunning email templates that convert. With Mailsplash, you can design and create captivating email campaigns in mere minutes, ensuring that your content stands out in your subscribers' inboxes. Plus, you can leverage Mailsplash's compatibility with various email service providers, enabling seamless integration with platforms like Mailchimp and Klaviyo.

Try our All-in-one Email Solution today for free and witness the transformative power of personalized, converting email campaigns for your brand.

Creating An Email In Canva

When it comes to using Canva for email design, there are essentially two routes you can go. You can use their email templates to craft an entire email, or you can use their image creator to put together unique, interesting images to add to an existing email design. The latter is an option if you’re using email marketing software and already have an email template within the software.

We do not recommend creating an entire email template in Canva and uploading it to your email marketing software as an image. This can affect your deliverability, and the image may not be rendered properly for every recipient.

A Step By Step Guide On Using Canva For Email Marketing

Before diving into Canva, plan your email’s layout. Consider which parts will be images and which parts will be text. A good practice is to balance visuals with text to avoid deliverability issues. Plan for headers, product images, or any graphical elements that enhance your message, leaving space for text to be added.

To make this step even easier, select an email template from your email marketing software. This template will designate space for images and text for you while also allowing you to customize and adjust to your liking and branding.

Setting Up Your Canva Project

Go to Canva

Navigate to Canva’s website and log in or sign up for a new account.

Choose Your Format

Click on the “Create a design” button and select “Email Header” to start with a standard size, or choose “Custom size” if you have specific size requirements.

Designing Your Email Components

You can select an email template. We do not recommend that, as it will export it as an image, and that won’t be great for deliverability and usage from your email marketing software. Instead, we recommend designing images individually.

Customize Your Design

Use Canva’s drag-and-drop interface to add or modify your email marketing elements, such as your custom size image if that’s what you selected, or your email header:

Your email signature

Or your email logo

You can adjust and modify things like

Background: Choose a color or pattern.

Text: Although you’ll add most of your text in your email editor, you might want to create textual graphics or call-to-actions (CTAs) as images.

Images: Upload your own images or choose from Canva’s library.

Elements: Incorporate shapes, lines, or icons to add visual interest.

Creating Multiple Images for Your Email

You’ll most likely want to include more than one image in your email, so this step will walk you through how to create multiple images to add to your email template.

Design Separately

Create each visual component as a separate project in Canva (e.g., header, footer, product images). This approach allows you to export each element individually, giving you flexibility when assembling your email in your marketing software.

Keep Consistency

Ensure all components share a cohesive design theme, including colors, fonts, and styles, to maintain brand consistency.

Exporting Your Designs

Once you’re satisfied with your designs, it’s time to export each component

Click the ‘Share’ Button: Located at the top right corner of the screen.

Select ‘Download’: Choose PNG for high-quality images or JPEG for a smaller file size.

Export Each Component Separately: Make sure to download each design element individually by selecting them in your projects list and repeating the download process.

Assembling Your Email in Your Marketing Software

With all your visual components ready, it’s time to assemble your email in your chosen email marketing software. Here’s how to do it effectively

Create a New Email Campaign

Open your email marketing software and start a new email campaign or new email design

Upload Your Images

Select your email template and insert the images you created in Canva into the appropriate sections of your email template

Add Your Text

Now, integrate your text content directly using the email editor. This ensures that your text remains searchable, selectable, and accessible, avoiding the pitfalls of text within images.

Adjust for Balance and Flow

Ensure there’s a harmonious balance between text and images, optimizing for both engagement and deliverability.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Design Stunning Emails

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

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Email Design Best Practices

4 Best Practices For Creating A Canva Email Marketing Template Or Design

1. Accessibility

I always recommend incorporating alt text for images in your emails to ensure accessibility for users with visual impairments. This practice can significantly enhance the user experience for those who rely on screen readers to navigate content. While images are an essential part of any email campaign, they should not be the only component; accompanying text should provide context. Alt text should describe the image content concisely and accurately, and it should provide relevant information about the image.

2. Deliverability

Maintaining a proper image-to-text ratio in your email will significantly impact your deliverability. Canva is a powerful tool for creating visually appealing components for your email campaigns, but the key to effective email marketing lies in how these elements are integrated with text in your email marketing software. For optimal deliverability, I recommend keeping the text-to-image ratio balanced: around 80% text and 20% images.

3. Mobile Responsiveness

Mobile Responsiveness is a big part of the email marketing strategy that should never be overlooked. A significant portion of your audience will be reading your email messages on their mobile devices. If your emails are not mobile-friendly, you could be missing out on valuable leads. You should always make sure that your email marketing software automatically generates mobile-friendly email templates.

4. Testing

Regularly and systematically testing email campaigns is a crucial part of maintaining optimal performance. Use the built-in tools in your email marketing software to preview your email campaigns in various email clients. This can help you catch potential issues before you send your email, ensuring a smooth user experience across all platforms.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is an AI-powered tool that allows you to design and create stunning and converting email templates in just minutes. Whether you need to create email campaigns, flows, or any other type of email, Mailsplash has got you covered. You can easily send these emails using any email service provider of your choice, such as Mailchimp, Klaviyo, etc. Mailsplash enables freelancers, brands, and agencies to quickly create personalized and converting email campaigns at a fraction of the cost compared to traditional marketing agencies.

From email copywriting to personalized branded email template design, Mailsplash provides an all-in-one email solution that helps you achieve your marketing goals. Try Mailsplash for free today and see how it can transform your email marketing efforts.