Unlayer Review: Features, Pricing, Pros & Cons, Alternatives (2024)

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Unlayer is a powerful email design tool that simplifies the process of creating stunning email campaigns. With Unlayer, you can effortlessly design professional-looking emails without any coding experience. This intuitive platform offers a wide range of features to help you craft eye-catching emails that engage your audience and drive conversions.

It provides a drag-and-drop editor, customizable templates, and seamless integration with popular email marketing platforms, making it an essential tool for marketers looking to boost their email marketing efforts. The best part? Unlayer is simple to use, making it a must-have for anyone looking to create visually appealing email campaigns quickly and easily.

What Is Unlayer?

Unlayer is a drag-n-drop design platform that allows you to create HTML emails and landing pages in a straightforward and user-friendly way. With Unlayer, you can design visually appealing emails without the need for coding skills. This tool is particularly useful for creating responsive HTML email designs.

It provides custom email templates that you can export to various Email Service Providers (ESPs) that support HTML. Unlayer is perfect for anyone looking to create professional-looking emails without the need for coding or design expertise. With this tool, you can focus on the content and message you want to convey to your email subscribers without worrying about the technical aspects of email design.

Email Layout

Email Mockup

Email Header Design

Key Features of Unlayer

Drag-and-Drop Editor

Unlayer offers an intuitive and easy-to-use drag-and-drop editor that allows users to create mobile-responsive emails and landing pages without needing coding skills. This feature simplifies the design process, enabling users to customize their templates with elements like images, buttons, and text blocks seamlessly.

Custom Templates

Unlayer enables users to design emails effortlessly by utilizing custom templates and blocks. With this feature, users can create visually appealing emails with design flexibility, saving time in the email design process. The templates offer a variety of designs to suit different industry needs and email marketing campaigns.

Collaboration Tools

Unlayer provides collaboration features that allow teams, agencies, and freelancers to efficiently work on email building projects. With this functionality, users can share and work on templates with team members, simplifying the collaborative design process and ensuring consistent brand messaging across email campaigns.

Merge Tags and Special Links

Users can incorporate merge tags, unsubscribe links, and other special links compatible with various email software. These features enhance personalization and engagement, enabling users to tailor their emails to specific recipients effectively.

Dynamic Content

Unlayer allows users to personalize email campaigns by adding dynamic content like names, orders, and more. By including dynamic content, users can increase the relevance and impact of their email marketing efforts, leading to higher engagement and conversion rates.

Image Editor Tools

The platform includes image editor tools like filters, resizing, cropping, drawing, and text editing to enhance the visual appeal of emails and landing pages. These tools enable users to create visually striking emails that capture recipients' attention effectively.

White-Label Embedding

Unlayer offers an embeddable drag-and-drop plugin for SaaS applications, allowing users to white-label the editor for their employees and clients. This feature ensures a seamless and branded experience, enhancing brand consistency and user experience.

Email Templates Library

With over 1000 ready-to-use HTML templates, Unlayer provides users with a diverse collection of templates for various industries, events, and triggered campaigns. This extensive library offers users a wide range of options to meet their email marketing needs effectively.

Mailsplash: All-in-one Email Solution

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

Try our All-in-one Email Solution today for free.

How To Use Unlayer Editor To Design Email

1. Unlayer Studio

Unlayer Studio is a comprehensive drag-and-drop tool that caters to freelancers and agencies looking to streamline their email-building process. It offers a user-friendly interface that empowers users to create visually appealing and responsive emails with ease.

By signing in on the website, selecting a pricing plan, and diving into work, users can access all the features of Unlayer Studio. This tool is an excellent choice for individuals and teams that aim to enhance their email design workflow efficiently.

2. Unlayer Embed

Unlayer Embed is a drag-and-drop plugin that is specifically crafted for Software as a Service (SaaS) applications. This powerful feature allows users to seamlessly integrate the Unlayer editor directly into their own applications.

By embedding Unlayer in their applications, users can provide a customizable and user-friendly email editing experience, thereby boosting the overall value and functionality of their software offerings. The white-labeled nature of Unlayer Embed ensures a seamless experience for both employees and clients, making it a valuable addition to any software suite.

Unlayer Templates

Unlayer boasts an impressive library of HTML email templates that cater to various industries, purposes, and events. The Email Templates collection by Unlayer consists of approximately 1000 ready-to-use templates. Some of these templates can be used for free, enabling users to experiment with them in the Unlayer drag-n-drop editor immediately.

The email templates collection by Unlayer encompasses templates for different industries, such as education, beauty, and eCommerce.Unlayer offers templates for various events and holidays like Christmas, 4th of July, Black Friday, and other popular events . The collection includes templates for triggered campaigns and flows, such as abandoned cart, welcome, and confirmation emails.

Some of the standout examples of email templates from Unlayer are:

"Chocolate Eggs" for Easter

"Spring Flowers" for the season

"Holi Traditional Sweets" for Holi

"St. Paddy's Day Treats" for St. Patrick's Day

"Personal Finance Newsletter" for financial themes

"Be Mine Bargains" for Valentine's Day.

Unlayer Pricing

Unlayer offers three pricing plans tailored to different user needs. The free plan enables you to explore the email editor, while the Designer plan at $15 a month provides extra features. For teams, the Team plan at $30 a month offers additional collaborative tools and features.

Mailsplash: All-in-one Email Solution

Mailsplash is an AI-powered tool designed to create impactful email templates that drive conversions. With Mailsplash, you can effortlessly design and create personalized and converting email campaigns in a matter of minutes.

Try our All-in-one Email Solution today for free.

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Chamaileon

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Email Graphic Design

Pros And Cons Of Using Unlayer

Pros

1. Email Signature Generator

Unlayer features an efficient email signature generator that allows users to create professional and personalized email signatures easily. This feature saves time and effort for busy professionals who want to make a great impression.

2. Best Drag-and-Drop Editor

The highlight of Unlayer is its drag-and-drop editor, which is perfect for designing mobile-responsive emails and landing pages effortlessly. This user-friendly editor enables users to create visually appealing content without the need for coding skills.

3. Email Template Bundles

Unlayer offers a variety of pre-designed email template bundles for different industries and purposes. These templates are customizable and provide a great starting point for creating engaging emails that resonate with the target audience.

4. Embedding Capabilities

Unlayer can be easily embedded in different applications, making it a versatile solution for businesses that require email signature generation and design capabilities within their existing systems.

Cons

1. Limited Customization Options

While Unlayer offers a range of templates and design elements, some users may find the customization options for signature design to be lacking. More advanced users might desire additional features to fine-tune their email signatures to match their brand identity perfectly.

2. Embedding Challenges

Integrating the Unlayer email signature generator into applications or websites might pose challenges for some users. Depending on the technical resources available and the platform's compatibility, users might require additional support or guidance to implement the tool effectively.

5 Best Alternatives To Unlayer

1. Mailsplash

Try our All-in-one Email Solution today for free.

2. Stripo

Stripo is a free email template builder with a drag-and-drop HTML email editor, pre-built modules, and content blocks to streamline the process. It offers a wide range of features, including multimedia support, collaboration and sharing features, and export options to various ESPs, CRMs, and email clients.

3. Beefree

Beefree offers a drag-and-drop email builder with advanced features such as collaboration tools, version control, and integration options. It provides a wide range of customizable templates and allows for seamless integration with popular email marketing platforms.

4. Litmus Builder

Litmus Builder is an advanced email design and testing tool that allows users to create responsive and interactive email templates. With its code editor and pre-designed components, Litmus Builder enables users to build custom email templates from scratch or modify existing templates to suit their needs.

5. Chamaileon

Chamaileon is a collaborative email builder and gives you the ability to invite other members of your team to work together on email designs. Chamaileon makes sure you have a responsive email design. The email builder comes with customizable templates that can be easily edited according to your specified recipients.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Design Stunning Emails

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is an AI-powered tool that allows you to create visually stunning and effective email templates quickly and easily. With Mailsplash, you can design and create email campaigns and flows that are personalized and converting within minutes. What’s even better is that you can use Mailsplash with any email service provider, such as Mailchimp or Klaviyo.

This tool is perfect for freelancers, brands, and agencies looking to create personalized, converting email campaigns at a lower cost than traditional marketing agencies. From email copywriting to branded email template design, Mailsplash offers an all-in-one solution for your email marketing needs. And the best part? You can try it for free today.